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5 Tips To Increase Traffic During COVID-19 Time

by    |    Apr 13, 2020    |       6 min read

The past few weeks have been challenging for everyone across the globe, and while people are trying to adapt to the new reality COVID19 brought to our life, one thing is sure – the amount of traffic is getting bigger by the day. 

Although self-isolation is the current state of mind these days, we wanted to let you know that you are not in this alone, We are here for you in all ways possible – by providing you the best ad units, rates & payment terms and also by sharing with you tips and insights that can help you during these uncertain times. 

This week, we asked our team of experts for their tips on how publishers can increase their traffic, especially now – and here is what they have to say:

1. Be 100% ready

Ensure your ad inventory is high-quality and that your website is optimized to its best, in order to make the most of what ad-spend is out there. Our algorithm will analyze your traffic and automatically match the best ads into it.

2. No better time for SEO

Whether you have an SEO strategy or you don’t, there’s no better timing to improve your ranking by focusing on keywords that are popular right now. Keep in mind that SEO can take time, and you probably won’t see results right away, but think of it as a marathon and not as a sprint – meaning this crisis will be over soon, but by SEOing, you are preparing yourself for what happens next.

3. Keep an eye for E-Commerce, Gaming, and Movies

We all know that some verticals completely lost their fame like sports and travel, but let’s look on the bright side and see what actually works. And the truth is that there is still tons of potential for increasing your traffic with E-Commerce, Gaming, and Movies. Millions of high intent users are looking right now what to buy next or what to binge-watch next. All the “time- killers” can help you attract new users to your website, so make sure you use this to your advantage.

4. Don’t let your guards down

If your site is doing well or if you haven’t seen any changes yet, it’s still important to stay on top of things. The economy and ad rates could change at any moment, so you, too, should be prepared.

5. Keep Calm

Remember that this situation will not last forever, and this too shall pass, so keep that in mind when planning your next moves. Now it’s important to make data-driven decisions instead of emotional, fearful, or reckless ones. That way, you can still make the most out of the current situation without jeopardizing your site long-term.

COVID19 is a game-changer in today’s world, and in times like this, the best thing is not to freeze but to move forward. Keep on reading, learning, asking questions, and contact our awesome team of account managers for extra guidance, we are genuinely here for you.

Stay safe.

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