The 3 Best Ways to Get Bloggers to Link to Your Content: Be the Giant, the Dwarf or the Wise One
If your content stands out, other writers will link to it.
These links can be highly significant. They are the most important factor in Google’s search algorithm and, according to Moz’s Search Engine Ranking Factors 2015, they represent the best way to improve your search rankings.
So how do you get people to link to your writing? If your pieces are unusually controversial or particularly remarkable, you may find it effortless to attract attention and go viral. If you’ve sparked controversy or intrigued your readers, you may naturally attract a lot of attention online.
However, most bloggers find that even with their highest quality and most persuasive content, it can sometimes be challenging to draw the attention you want and need. If you’re interested in getting more bang for your buck and encouraging other bloggers and journalists to link to your writing, here are three top strategies to help make this happen successfully.
Strategy 1: Be the Giant – the Biggest, Longest, or Most Detailed
Which would you choose to click on first – the longer option (1) or the shorter option (2)?
- “Top 21 Delicious Cookie Recipes Everybody Loves”
- “4 of My Favorite Cookie Recipes”
And here again, in this second example: Given the following two titles, would you choose to click first on the longer option (1) or the shorter option (2)?
- “The 19 Cutest Dolphin Pictures Ever Taken You Won’t Want to Miss”
- “8 Cute Dolphin JPGs”
According to digital marketer John Lincoln in this piece on Search Engine Land, longer and more exhaustive content generally outranks shorter, less detailed pieces. The way the human mind works is that people tend to be inclined to choose the longer or more comprehensive title. Therefore, if you want people to link to your content, try making it more authoritative or more extensive than the other options that are available online.
Strategy 2: Be the Dwarf – the Smallest, Quickest or Most Concise
With the Internet flooded with content, the goal is, ultimately, to find the best way to stand out.
In some industries, the best way to get noticed is not by being longer and more detailed, but the opposite: by creating very straightforward, short, easy-to-follow pieces.
eHow is an excellent example of this strategy. eHow is popular because nobody wants a lengthy how-to guide. By keeping pieces exceptionally limited and to the point, eHow has become exceptionally successful.
Strategy 3: Be the Wise One – with Facts, Figures or Other Data
When a political analyst writes about the upcoming U.S. elections, the analyst will usually link to original poll data.
And when a medical doctor writes about a new, innovative treatment, the doctor will usually link to a recent study or statistic.
Bottom line: If you provide your readers with key information and data that other bloggers can use to back up their own arguments, your posts may be viewed as authoritative, and other bloggers will then refer back to them to bolster their own statements.